What Are Long-Tail Keywords And Why They Matter If You Want To Rule Search Engines


If you’ve never heard of long-tail keywords, then you are possibly missing out on the large portion of your traffic. Since more and more people are becoming savvier with how they use Google and other search engines, they are beginning to use highly targeted search phrases. An SEO company Washington DC can provide you with the optimization you need for such keywords.

Understanding Long-Tail Keywords

Gone are the days when people used the Google search box as if it was a person in front of them when they are searching. If you wanted to communicate like a human to Google, you’d use their voice recognition app. When you are typing, you’re more likely to use incredibly specific terms to find what you want unless it is something that you are unsure of.


Instead of searching for “what games can I download on my PC through Steam”, people are more likely to type:

Steam PC games

Download Steam games

Steam games sales

Of course, it is more intent driven and you will still have to know your audience before you truly dive in with this kind of optimization. However, it is important that you understand that long-tail keywords are the future and they make up 70% of all search traffic. How much your industry shares is something that a SEO company Washington DC can advise you about.

Importance of Long-Tail Keywords

If you have done keyword research in the past, you are going to find some really weird patterns when it comes to long-tail keywords. These are words that would never use next to each other in real life situations, but come in handy when you are searching for something. Depending on the industry you’re in and what your content is about, it’s important to know these.

You’re still going to have to make sure that your website is optimized to a point that more generic searches lead to it. Searches such as “online sports results” and “last week’s news” are best examples of keywords that would not really go away since they are both generic and specific at the same time.

The most important thing for you to remember is that people who are determined enough to type long-tail keywords when they are searching are more likely to buy it. Let’s say that you are thinking of buying a car. If you just type it “best cars [year]”, you will probably just browse unless something really piques your interest.

Now, in the same situation, you type in “electronic car [feature 1] [feature 2] [color 1] prices”. You are more likely to make a purchase since you already have something in mind of what you want to come to fruition. This is why it’s incredibly important that you have long-tail keywords optimized for your website.

Knowing synonyms is the best way for you to mix the knowledge that you have of the industry when it comes to the optimization of long-tail keywords. Put yourself in the shoes of someone that is searching for something that you have on your website without going into specifics. What would you type in?
Tessa Marketing + Technology is an award-winning website design, PPC management, and SEO company Washington DC. If you need to boost your online presence, contact us today.